01 / MOTO SERIES 2026
RIDEWITHOUTLIMITS.
Road-built outerwear with sharp structure, technical detailing and an uncompromising PRIME silhouette.
ARMOR / 01PRIME CUT
ARMOR / 01PRIME CUT
02 / DENIM SYSTEM
BUILTTOBREAK IN.
Structured denim engineered for everyday movement — clean from every angle, stronger with every wear.
RAW / 02DENIM LAB
03 / URBAN LAYERS
SOFTFORM.HARD EDGE.
Heavyweight hoodies and performance layers designed to keep their form while your day keeps moving.
480 GSMLAYER / 03
MOTO JACKETS✦DENIM✦PANTS✦LEGGINGS✦HOODIES✦
MOTO JACKETS✦DENIM✦PANTS✦LEGGINGS✦HOODIES✦
01
THE NEW DROP
PRODUCTS IN
CONSTANT MOTION.
Every card is animated, draggable and auto-advancing. Hover or swipe to explore the latest PRIME pieces.
STEPONE
Choose your silhouette.
STEPTWO
Build the rotation.
STEPTHREE
Move like PRIME.
02
SHOP THE ROTATION
FIVE CATEGORIES.
ONE ATTITUDE.
Drag the rail. Every tile has its own depth, hover motion and entrance animation.
PRIME / DESIGN CODE
FORM
FOLLOWS
MOTION.
Designed around movement, proportion and presence. PRIME is streetwear with a technical pulse.
BACK TO TOP ↑PRIMEMOVE / 26
